Requires the Legislative Reference Bureau to conduct a study that identifies and analyzes alternative tourism governance systems. Appropriates general funds for the study. Establishes 4 pillars under which the Hawaii Tourism Authority shall operate programs: Hawaiian culture, natural resources, community, and branding. Prohibits entities from being contracted for services or programs that fall within more than 1 of the 4 pillars except in certain circumstances. Requires all branding contracts to be performance-based. Requires the Hawaii Tourism Authority to develop a destination management action plan for each county and perform actions specified in those plans. Prescribes the organizational structure for the Authority. Appropriates moneys out of federal funds received by the State from the American Rescue Plan Act. Effective 12/25/2040. (SD2)