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Senate Bill 414
119th Congress(2025-2026)
ADS for Mental Health Services Act
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Passed Senate on Dec 9, 2025
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S. 414 (Reported-in-Senate)

Calendar No. 102

119th CONGRESS
1st Session
S. 414

[Report No. 119–32]


To require covered digital advertising platforms to report their public service advertisements.

IN THE SENATE OF THE UNITED STATES

February 5, 2025

Mr. Sullivan (for himself and Mr. Peters) introduced the following bill; which was read twice and referred to the Committee on Commerce, Science, and Transportation

June 24, 2025

Reported by Mr. Cruz, with an amendment

[Strike out all after the enacting clause and insert the part printed in italic]

A BILL

To require covered digital advertising platforms to report their public service advertisements.

Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled,

SECTION 1. Short title.

This Act may be cited as the “Advancing Digital Support for Mental Health Services Act” or the “ADS for Mental Health Services Act”.

SEC. 2. Digital advertising platforms public service advertising reporting.

(a) In general.—A covered digital advertising platform shall submit to the Commission an annual report that includes the following:

(1) The number and percentage of total advertisements on the platform during the previous 12-month period that were public service advertisements.

(2) The estimated dollar value of such public service advertisements.

(3) The number of such public service advertisements that focus on local or regional mental, behavioral, and physical health care resources.

(4) The number of such public service advertisements that promote free mental, behavioral, or physical health care resources.

(5) A description of how such advertisements meet the definition of a public service advertisement as described in subsection (c)(3).

(b) Report to Congress.—Not later than 180 days after receiving the reports required under subsection (a), and annually thereafter, the Commission shall submit to the Committee on Commerce, Science, and Transportation of the Senate and the Committee on Energy and Commerce of the House of Representatives a publicly available report summarizing the information reported under such subsection.

(c) Definitions.—In this Act:

(1) COMMISSION.—The term “Commission” means the Federal Trade Commission.

(2) PUBLIC SERVICE ADVERTISEMENT.—The term “public service advertisement” means an advertisement that—

(A) a covered digital advertising platform displays for free and without receiving any payment or other consideration in exchange;

(B) promotes mental, behavioral, or physical health care resources, and may include advertisements that—

(i) raise awareness of community events to address social isolation; or

(ii) promote State, local, or regional mental health care resources that are approved by the Substance Abuse and Mental Health Services Administration that mitigate—

(I) self-harm, suicide, eating disorders, substance abuse, and other matters that pose a risk to physical and mental health;

(II) patterns of addiction-like behaviors; or

(III) social isolation; and

(C) is relevant and accessible to targeted audiences.

(3) COVERED DIGITAL ADVERTISING PLATFORM.—The term “covered digital advertising platform” means a social media platform, search engine, or other public-facing website, online service, or application that—

(A) sells digital advertising space; and

(B) has more than 100,000,000 unique monthly users.

(d) Relationship to other laws.—Nothing in this Act shall be construed to supersede any applicable privacy or data security laws.

SECTION 1. Short title.

This Act may be cited as the “Advancing Digital Support for Mental Health Services Act” or the “ADS for Mental Health Services Act”.

SEC. 2. Digital advertising platforms public service advertising reporting.

(a) In general.—Subject to subsection (e), not later than 1 year after the date of enactment of this section and annually thereafter, a covered digital advertising platform shall submit to the Commission a report that includes the following:

(1) The number and percentage of total advertisements on the platform during the previous 12-month period that were public service advertisements.

(2) The estimated dollar value of such public service advertisements.

(3) The number of such public service advertisements that focus on local or regional mental and behavioral health care resources.

(4) The number of such public service advertisements that promote free mental or behavioral health care resources.

(5) A description of how such advertisements meet the definition of a public service advertisement as described in subsection (c)(2).

(b) Report to Congress.—Not later than 180 days after receiving the reports required under subsection (a), and annually thereafter, the Commission shall submit to the Committee on Commerce, Science, and Transportation of the Senate and the Committee on Energy and Commerce of the House of Representatives a publicly available report summarizing the information reported under such subsection.

(c) Definitions.—In this Act:

(1) COMMISSION.—The term “Commission” means the Federal Trade Commission.

(2) PUBLIC SERVICE ADVERTISEMENT.—The term “public service advertisement” means an advertisement that—

(A) a covered digital advertising platform electronically serves to a user over the internet for free and without receiving any payment or other consideration in exchange;

(B) promotes mental or behavioral health care resources that—

(i) raise awareness of community events to address social isolation; or

(ii) promote local or regional mental health care resources that are approved by the Substance Abuse and Mental Health Services Administration that mitigate—

(I) self-harm, suicide, eating disorders, substance abuse, and similar matters that cause harm to physical and mental health;

(II) patterns of behavioral addiction; or

(III) social isolation; and

(C) is relevant and accessible to targeted audiences.

(3) COVERED DIGITAL ADVERTISING PLATFORM.—The term “covered digital advertising platform” means a social media platform, public-facing website, online service, online application, or mobile application that—

(A) derives revenue from advertising;

(B) as its primary function provides a community forum for user-generated content, including messages, videos, and audio files among users where such content is primarily intended for viewing, resharing, or platform-enabled distributed social endorsement or comment; and

(C) has more than 100,000,000 unique monthly users or visitors.

(4) USER.—The term “user” means, with respect to a covered digital advertising platform, an individual who registers an account or creates a profile on such platform.

(d) Relationship to other laws.—Nothing in this Act shall be construed to supersede any applicable privacy or data security laws.

(e) Sunset.—This Act and all requirements, responsibilities, and obligations under this Act shall terminate on the date that is 5 years after the date of the enactment of this Act.

Calendar No. 102

119th CONGRESS
     1st Session
S. 414
[Report No. 119–32]
A BILL
To require covered digital advertising platforms to report their public service advertisements.
June 24, 2025
Reported with an amendment