Bill Sponsor
California Senate Bill 1273
Session 20252026
Alcoholic beverages: tied-house restrictions: instructional events and promotional lectures: video advertisements.
Active
Active
Passed Assembly on Jul 2, 2026
First Action
Feb 20, 2026
Latest Action
Jul 2, 2026
Origin Chamber
Senate
Type
Bill
Bill Number
1273
State
California
Session
20252026
Sponsorship by Party
Summary
Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law, known as tied-house restrictions, generally prohibits a manufacturer, winegrower, manufacturer's agent, rectifier, California winegrower's agent, distiller, bottler, importer, and wholesaler, and any officer, director, or agent of any of those persons, from giving or lending money or a thing of value to a person operating, owning, or maintaining any on-sale premises where alcoholic beverages are sold. Existing law provides certain exceptions to this prohibition if specified requirements are met. Existing law authorizes certain licensees or their representatives to conduct or participate in certain instruction or instructional events, as specified, if specified conditions are met. In this regard, specified information, pictures, illustrations, and depictions of the retailer's premises, personnel, and customers may be listed in advertisements for the event if the pictures, illustrations, or depictions are relatively inconspicuous in relation to the advertisement as a whole and video is not permitted. This bill would make changes to the provisions related to advertising for the events described in the above paragraph, including, among other things, authorizing the advertisement to contain videos up to 60 seconds long. The bill would remove the requirement that the specified information and any pictures, illustrations, or depictions be relatively inconspicuous in relation to the advertisement as a whole. Existing law authorizes specified information of a winegrower, wine importer, or winegrower's agent licensee, the brand names of wine being featured, and the time, date, location, and other identifying information of a wine promotional lecture at retail premises to be listed in advance of the event in an advertisement of the off-sale or on-sale retail licensee. This bill would also authorize the advertisement to contain pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower's agent. Existing law authorizes a licenseholder or on-sale retail licensee to advertise an instructional tasting event to the general public, and specifies that permitted advertisements include flyers, newspaper ads, internet communications, and interior signage. This bill would instead authorize a licenseholder or on-sale retail licensee to advertise an instructional tasting event, and would remove the provision that specifies what advertisements are permitted.
Actions (18)
07/02/2026
Senate
In Senate. Concurrence in Assembly amendments pending.
07/02/2026
Assembly
Read third time. Passed. Ordered to the Senate.
06/25/2026
Assembly
Read second time. Ordered to consent calendar.
06/24/2026
Assembly
From committee: Do pass. Ordered to consent calendar. (Ayes 15. Noes 0.) (June 24).
06/10/2026
Assembly
From committee: Do pass and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 18. Noes 0.) (June 10). Re-referred to Com. on APPR.
05/28/2026
Assembly
From committee with author's amendments. Read second time and amended. Re-referred to Com. on G.O.
05/11/2026
Assembly
Referred to Com. on G.O.
05/04/2026
Assembly
In Assembly. Read first time. Held at Desk.
05/04/2026
Senate
Read third time. Passed. (Ayes 40. Noes 0. Page 4130.) Ordered to the Assembly.
04/14/2026
Senate
Read second time. Ordered to third reading.
04/13/2026
Senate
From committee: Be ordered to second reading pursuant to Senate Rule 28.8.
03/27/2026
Senate
Set for hearing April 13.
03/24/2026
Senate
From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0. Page 3658.) (March 24). Re-referred to Com. on APPR.
03/10/2026
Senate
Set for hearing March 24.
03/04/2026
Senate
Referred to Com. on G.O.
02/23/2026
Senate
Read first time.
02/23/2026
Senate
From printer. May be acted upon on or after March 23.
02/20/2026
Senate
Introduced. To Com. on RLS. for assignment. To print.
Sources
Record Created
Feb 21, 2026 8:47:25 AM
Record Updated
Jul 3, 2026 9:03:30 AM