The bill aims to prohibit gender-based pricing on consumer products and services. It makes it illegal to charge different prices based on the gender of the intended user or marketed individual for substantially similar products and services. The bill suggests enforcement by the Federal Trade Commission and allows for civil actions by state attorneys general. It provides rules of construction and definitions, covering consumer products and services under this Act. This bill seeks to address gender-based price discrimination and protect consumers from paying different prices for similar products or services based on gender.